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Writing / MediaLiveCohort 38 · 2024 · USA

Kyla Scanlon

"Produce content on economics, including a new documentary."

Bread Newsletter / video
Highlights
  • Coined 'vibecession' — the term entered mainstream economic discourse in 2022-23
  • Author of 'In This Economy?' (2024)
  • EV grant pointed specifically at a documentary
  • Cohort 38, November 2024
Kyla Scanlon's EV grant came in cohort 38 (Nov 2024) for 'produce content on economics, including a new documentary.' By then she was already well-known — she coined 'vibecession' in 2022, the now-canonical term for the gap between hard economic data and how people feel about the economy. She's a financial educator who built a substantial following on TikTok and YouTube explaining macroeconomic concepts to a Gen-Z audience, then expanded to Bloomberg appearances, a book deal ('In This Economy?', 2024), and a regular newsletter and video schedule. The EV grant was specifically pointed at a documentary project — extending her short-form video work into longer-form filmmaking. She's a useful case study for what the EV program does: it doesn't always fund the obscure-young-person archetype. Sometimes it just gives a small grant to someone already doing the right thing to help them keep doing it.
Last researched: 2026-05-17MR announcement ↗